Why Is “Zero Waste” So Hard to Get Right?

If you’ve ever tried going “zero waste” and found yourself stressed out, overwhelmed, or Googling “how to compost a takeout fork ”,  you’re not alone.

The problem? It’s all or nothing... or feels that way.

Once you notice how much plastic and packaging are baked into modern life, it’s hard to unsee. From toothpaste tubes to dish soap bottles to that plastic produce bag you swore you’d skip this time, it adds up.

You start with the best of intentions. Then real life happens.

Let’s ditch the guilt and talk progress instead.

At Elcove, we don’t claim to be zero waste.
We’re low-waste, high-performance, and proudly imperfect.

We focus on reducing single-use plastic where it makes sense without making you overhaul your whole life.

Because real sustainability isn’t about getting it perfect. It’s about finding swaps that stick.

What we do instead of zero-waste perfection:

• Refill, don’t rebuy.
  Our pouches are industrially compostable, and they replace bulky plastic bottles.

• Simplify your routine.
  No new rituals. Just mix, shake, clean. Done.

• Skip the eco-guilt.
  We won’t shame you for the occasional Clorox wipe. We just offer a better option for everyday use.

So, why is “zero waste” so hard to get right?

Because most of us live in the real world where convenience, cost, and time all matter.

But the good news? You don’t have to be perfect to make a difference.